Custom Casino Campaign

Description

Custom Printers wanted to demonstrate it's variable data and data management capabilities to a select set of casino clients. My job was to create a campaign focused on the capabilities that aligned with Casino's needs and match it to a set of deliverables that met those needs. Through the content strategy and design of deliverables we created a variable data campaign structured to allow sales track responses and follow up with potential leads. Each printed element directed the recipient to a mobile site customized to the information most pertinent to their needs.